Vidwan-ID : 161921



  • Dr Gouranga Patra

  • Associate Professor
  • Adamas University
Publications 2010 - 2023

Publications

  • 30
    Journal Articles
  • 7
    Book Chapter
  • 1
    Book
  • 1
    Editorial
  • 5

Citations / H-Index

5 Citations
1 h-index
7 Citations

Google Scholar

Co-author Network


Expertise

Management

Marketing and general management, Like consumer behavior, retailing, branding, advertisement etc

Personal Information

Dr Gouranga Patra

Male
Department of Management, Adamas University Adamas University, Barasat
Kolkata, West Bengal, India - 700126


Experience

  • Associate Professor

    Department of Management

    Adamas University


Qualification

  • Ph.D

    Assam University


Doctoral Theses Guided

2021

Employer Branding in Digital Economy- A study in ITes Sector in India

Indranil Mukhopadhyay, Adamas University

2021

Financial Health of Firms Availing MSME Finance- A Study

Dr. Mainak Chakraborty, Adamas University

2021

Employer Branding in Digital Economy- A study in ITes Sector in India

Indranil Mukhopadhyay, Adamas University

2021

Financial Health of Firms Availing MSME Finance- A Study

Dr. Mainak Chakraborty, Adamas University

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Membership In Professional Bodies

2022

Calcutta Management Association

Annual

2022

Calcutta Management Association

Annual

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